Mayo for a Melody

Hellmann's

When Hellmann’s dropped their Super Bowl anthem Sweet Sandwich Time, we turned the track into an Amazon karaoke experience—where singing along earned you some mayo.

Mayo for a Melody

When Hellmann’s dropped their Super Bowl anthem Sweet Sandwich Time, we turned the track into an Amazon karaoke experience—where singing along earned you some mayo.

Mayo for a Melody

When Hellmann’s dropped their Super Bowl anthem Sweet Sandwich Time, we turned the track into an Amazon karaoke experience—where singing along earned you some mayo.

Mayo for a Melody

Hellmann's

When Hellmann’s dropped their Super Bowl anthem Sweet Sandwich Time, we turned the track into an Amazon karaoke experience—where singing along earned you some mayo.

Mayo for a Melody

When Hellmann’s dropped their Super Bowl anthem Sweet Sandwich Time, we turned the track into an Amazon karaoke experience—where singing along earned you some mayo.

Mayo for a Melody

When Hellmann’s dropped their Super Bowl anthem Sweet Sandwich Time, we turned the track into an Amazon karaoke experience—where singing along earned you some mayo.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Karaoke Experience

We built a bizarre, AI-generated world of mayo and sandwiches around the song—turning it into a sing-along.

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Amazon Ecosystem

A Hellmann’s landing page and Fire TV hub hosted the karaoke experience alongside recipes, products, and the original Super Bowl spot—while display ads invited people to sing along.