
Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.


Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.
Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.


Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

A full album of breakfast-inspired holiday songs—from “The 12 Days of Breakfast” to “We Wish You a Merry Morning”—gave fans a soundtrack to stream all season on Spotify.
Adweek highlighted the Sunrise Carolers campaign, sharing how families could enter for a chance to wake up to a live caroling performance.

I created a scrappy music video—featuring remote vocals from the Ogilvy crew—to help bring the pitch to life for Jimmy Dean.
My Role: Art Direction
Lyricist & Copywriter: Seth Mollerup
Collaborators: Pat Seidel, Chris Rose, Isaac Pagan, Eduardo Cintron, Nick Sesto & Mark Price






