Sunrise Carolers

Jimmy Dean

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

Sunrise Carolers

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

Sunrise Carolers

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

Sunrise Carolers

Jimmy Dean

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

Sunrise Carolers

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

Sunrise Carolers

Sunrise Carolers bring good tidings to your doorstep at dawn—a savory spin on classic evening caroling.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sausage Carols

A full album of breakfast-inspired holiday songs—from “The 12 Days of Breakfast” to “We Wish You a Merry Morning”—gave fans a soundtrack to stream all season on Spotify.

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Press

Adweek highlighted the Sunrise Carolers campaign, sharing how families could enter for a chance to wake up to a live caroling performance.

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Pitch Video

I created a scrappy music video—featuring remote vocals from the Ogilvy crew—to help bring the pitch to life for Jimmy Dean.

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Credits

My Role: Art Direction

Lyricist & Copywriter: Seth Mollerup

Collaborators: Pat Seidel, Chris Rose, Isaac Pagan, Eduardo Cintron, Nick Sesto & Mark Price

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Creative Process

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