Boo! Bowl 👻

Cheetos

Designed to keep snacks in and hangry spirits out, this anti-jump scare accessory helped Frito Lay compete with candy by increasing its association with Halloween by 13.2% on Amazon.

Boo! Bowl 👻

Designed to keep snacks in and hangry spirits out, this anti-jump scare accessory helped Frito Lay compete with candy by increasing its association with Halloween by 13.2% on Amazon.

Boo! Bowl 👻

Designed to keep snacks in and hangry spirits out, this anti-jump scare accessory helped Frito Lay compete with candy by increasing its association with Halloween by 13.2% on Amazon.

Boo! Bowl 👻

Cheetos

Designed to keep snacks in and hangry spirits out, this anti-jump scare accessory helped Frito Lay compete with candy by increasing its association with Halloween by 13.2% on Amazon.

Boo! Bowl 👻

Designed to keep snacks in and hangry spirits out, this anti-jump scare accessory helped Frito Lay compete with candy by increasing its association with Halloween by 13.2% on Amazon.

Boo! Bowl 👻

Designed to keep snacks in and hangry spirits out, this anti-jump scare accessory helped Frito Lay compete with candy by increasing its association with Halloween by 13.2% on Amazon.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Bowl

This limited-edition snack bowl features a protective lid, glow-in-the-dark Cheetle fingerprints (evidence that ghosts really are salivating over your snacks), and impressive packaging—thanks to Amazon's in-house designer.

The Spirit Scanner

Customers can scan an on-box QR code to launch the Spirit Scanner AR experience in the Amazon app, revealing unique messages from the ghost of Chester Cheetah himself. Amazon's in-house design technologist paired Rekognition technology with randomized, high-fidelity feedback videos over the camera feed to elevate the Spirit Scanner UX.

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Creative Process

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