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Boo! Bowl đź‘»

Cheetos

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

Boo! Bowl đź‘»

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

Boo! Bowl đź‘»

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

Boo! Bowl đź‘»

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

Boo! Bowl đź‘»

Cheetos

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

Boo! Bowl đź‘»

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

Boo! Bowl đź‘»

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

Boo! Bowl đź‘»

Designed to keep snacks in and hangry spirits out, the Boo! Bowl helped Cheetos Popcorn compete with candy—boosting Halloween relevance on Amazon by 13.2%.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Product Design

The limited-edition snack bowl features a protective lid, glow-in-the-dark Cheetle fingerprints—proof that ghosts are salivating over your popcorn—and striking custom packaging.

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AR Spirit Scanner

Interact with the bowl to summon messages from the ghost of Chester Cheetah.

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Beyond the Bowl

A landing page and Fire TV hub paired Prime Video film recos with Frito-Lay snacks curated by scare level. Cheetos social drove fans to discover the Boo! Bowl and beyond.

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Credits

My Role: Art Direction, Social: Motion & Sound Design

Copywriter: Victoria Spagnuolo

Designers: Joseph Dasaro & Cyndi Walker

Design Technologist: Joohyun Park

CD: Sarah Betts

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Creative Process

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Security đź’Ž

Video + Pin

Europe in Motion

Cinemagraphs

Roll-Up Zone

Jimmy Dean

Joshua Tree

Film Photography
© 2026 Chris Petersen
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