
Corners of the internet think water can retain memory. So we partnered with Liquid Death to create Certified Smarter Water—textbook-infused cans educated by Alexa reading aloud—to help students cheat their way through college, one sip at a time.

Corners of the internet think water can retain memory. So we partnered with Liquid Death to create Certified Smarter Water—textbook-infused cans educated by Alexa reading aloud—to help students cheat their way through college, one sip at a time.


Corners of the internet think water can retain memory. So we partnered with Liquid Death to create Certified Smarter Water—textbook-infused cans educated by Alexa reading aloud—to help students cheat their way through college, one sip at a time.

Corners of the internet think water can retain memory. So we partnered with Liquid Death to create Certified Smarter Water—textbook-infused cans educated by Alexa reading aloud—to help students cheat their way through college, one sip at a time.
Corners of the internet think water can retain memory. So we partnered with Liquid Death to create Certified Smarter Water—textbook-infused cans educated by Alexa reading aloud—to help students cheat their way through college, one sip at a time.


Corners of the internet think water can retain memory. So we partnered with Liquid Death to create Certified Smarter Water—textbook-infused cans educated by Alexa reading aloud—to help students cheat their way through college, one sip at a time.

An educational film from Liquid Death’s in-house creative team introduces the theory that drinking their water might make you smarter.
We sold 500 packs of Certified Smarter Water on Amazon, each infused by Alexa with knowledge spanning psychology, economics, music history, quantum physics, and more.

Since Certified Smarter Water was bound to sell out, we built an Alexa skill that lets anyone certify their Liquid Death at home. Just say “Alexa, make my Liquid Death smarter,” pick a topic, and Alexa speed-reads the knowledge straight to your can.
A dedicated Amazon landing page unified the film, Alexa experience, and product, while audio, social, and display ads drove fans there to “study” and stock up on Liquid Death throughout the back-to-college season.






