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There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.
There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.
There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.
There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.
There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.
There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.
A wood chips partnership with Walmart, an Amazon Alexa skill, print, billboards and more were created to support Wright N° 100 in celebrating Wright Brand Bacon's centennial in 2022.
My Role: Art Direction
Copywriter: Seth Mollerup
Designer: Remy Glock
The traditional five year anniversary gift is wood, symbolizing wisdom, strength and time. But real wood smoked bacon is a much better gift than any typical wooden thing. So, we created an anniversary gift set for lovers to celebrate with Wright Brand Bacon.
My Role: Art Direction
Copywriter: Seth Mollerup
Designers: Olen Amelia & Charlotte Petertil
Illustrator: Jon Oye
Joined the TikTok quarantine craze with the #LittleBitFancy challenge—resulting in over 6 billion views.
My Role: Art Direction
Copywriter: Seth Mollerup
Jimmy Dean released it's first plant-based patty and we needed to convince skeptics it's worth trying. We found lifelong brand fans, some of which knew Jimmy Dean personally, and did a taste test with them over zoom to get their genuine reactions. Luckily they liked it and some even think the new plant-based patty tastes just like the original sausage has since 1969.
My Role: Art Direction
Copywriter: Seth Mollerup
Partnered with chef Laura Vitale to kick off Galileo Salame's Instagram feed. Together we shared the brand's Italian heritage by showcasing recipes and inviting people to officially join the Galileo Salame family for a chance to win a trip to Italy.
My Role: Art Direction
Copywriter: Seth Mollerup
Daylight Savings sucks—that hour of lost sleep leads to what's been dubbed "the worst Monday of the year." We made a calendar invite to compensate for this travesty. When downloaded it blocked time for breakfast, or whatever you needed, to make it through this dreadful Monday.
My Role: Art Direction
Copywriter: Seth Mollerup
Would you rather get socks for Christmas or bacon? Duh, bacon. So, we invited bacon lovers on Instagram and Twitter to share any crappy gift they received using #BaconGiftSwap for a chance to swap it for bacon.
My Role: Art Direction & Motion
Copywriter: Seth Mollerup
A trucker, Jean-Carlo, shared a Jimmy Dean sandwich with another stranded driver during a winter storm on I-95. After footage of the moment went viral we worked with Jimmy Dean to thank him and donate 100,000 meals to Feeding America.
My Role: Art Direction
Copywriter: Seth Mollerup
Reworked existing assets with new messaging about the extra half pound of bacon Wright Brand has in each pack when compared with competitors.
My Role: Art Direction
Copywriter: Seth Mollerup
#NuggetBouquetContest—quality engagement with over 113 million PR impressions. Activation success led to a multi-year program and heart-shaped nuggets becoming an actual product.
My Role: Art Direction
Copywriter: Seth Mollerup
@celebsonsandwiches partnership to commemorate Jimmy’s birthday.
My Role: Art Direction
Copywriter: Seth Mollerup
Leveraged existing assets to create a holiday greeting and National Bacon Day cinemagraph.
My Role: Art Direction & Motion
Copywriter: Seth Mollerup
Surprised a cross country team of Jimmy Dean fans with a sponsorship.
My Role: Art Direction
Copywriter: Seth Mollerup
Flexed animation chops to make a client’s budget work.
My Role: Art Direction & Motion
Copywriter: Seth Mollerup
Original content for a custom night guard service with a vibrant style.
My Role: Art Direction & Motion
Product and partnership teasers for this "retro-futuristic chillwear" brand.
My Role: Motion
Lyric video for a local band.
My Role: Motion
Designer: Scott McIntosh
Content creator gone full-on producer with this content series for a startup.
My Role: Producer & Post Production
Honed my chops collaborating with different artists on Instagram.
My Role: Motion & VFX
Cinemagraphs are a fascinating mix of photography and visual effects.
My Role: Photography & Edits
Handful of projects from my time in the AdLab.
My Role: Content Creation
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